Self-Mailers Get Noticed

Folded self-mailers are one of the most eye-catching and engaging direct mail pieces you can send. It magically combines the visual impact of a postcard and the security and content length of an envelope mailer. And the best part is that this direct mail format doesn’t require an envelope because it’s secured with glue or tabs, so recipients are immediately wowed with visuals!

So Many Amazing Options with Self-Mailers

Self-mailers are a powerful, cost-effective direct mail format that allows for plenty of creative options. They allow you to expand your message by adding one or more panels yet still folds down to a letter-sized piece, keeping your postage as low as possible. It’s an attractive direct mail solution for marketers. Check out these examples:

Tri-Fold Self-Mailer

This elongated 6-panel self-mailer tri-folds to look like a jumbo 6” x 11” postcard until you open it. It’s great for a lot of different messaging and content including coupons, which can be perforated inline. Even with its big size it still folds to a letter-size piece keeping postage low.

direct mail postcards
folded self mailer

4-Panel Self-Mailer

This smaller-sized option is great when you have one main message to hit home and some stunning supportive pictures or graphics. It quickly and colorfully gets your message across while keeping costs low and works well in a horizontal or vertical format.

6-Panel Self-Mailer

This particular format is popular for newsletters and other longer messages that do not require confidentiality. This direct mail format provides eight individual panels for endless branding, messaging, and offers.

Take Your Direct Mail Project from Start to Finish

We’ve partnered with dozens of companies to produce and manage their direct mail programs or significantly improve results from existing programs. We’re experts at securely processing and working with complex data and art files to produce 1-to-1 direct mail marketing pieces. And we print and mail in-house. No need for third parties to complete your project. Here’s a high-level snapshot of how we work!

Design Work

Our graphics department has experience designing every type of direct mail product with an emphasis on mailing requirements.

Mailing List

We’ll make sure you get the right list! We work with the nation’s top data compilers so you get the most accurate, up-to-date list possible.

Direct Mail Products

All of our product formats offer space to tell your story, provide your customers & prospects a call-to-action, and can include personlization.


With multiple offset and digital printing options in-house, we’ll run your project on a state-of-the-art press to produce an outstanding direct mail campaign.

Postal Verification

Our on-site USPS verification office and e-induction means your mail is already approved before it leaves our building and will be accepted at any Post Office nationwide.


Our data team will process your list and come up with a logistics plan that saves you the most on postage, whether your mail is drop shipped or entered locally.

Grab Some Inspiration For Your Project

Self-Mailers Aren’t Your Only Choice for Your Campaign!


Postcards are a great direct mail product when you want to make a big impact in a small space. They’re a proven way to engage your audience and stand out in the mail, making it so easy for your customers and prospects to quickly understand your unique message.

Envelope Mailers

Envelope mailers have an engaging, professional feel for a more general message that builds credibility and trust with your audience while also offering privacy for confidential information. Envelope mailers offer a wide range of use!

Ready to Get Your Custom Quote?

Self-Mailer FAQs

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    What options do I have with self-mailer formats?

    You have a lot of options! There’s 3-panel, tri-fold, newsletter formats, you can change the orientation, etc! Each variety will change the look and feel of your direct mail piece.

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    Can something be affixed to the inside of a self-mailer?

    Yes! But since every campaign is different it depends on what it is. If you have a particular idea in mind, give us a call!

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    Is there a minimum or maximum quantity I can print & mail with you?

    Since we specialize in high-volume printing and mailing, jobs under 2,000 pieces may be charged minimums. For large quantities, there is no maximum!

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