Self-Mailers
Drive Engagement
Folded self-mailers are an eye-catching and engaging direct mail piece that combines the visual impact of a postcard and the security and content length of an envelope mailer. Because there is no envelope, costs are lower and your audience is immediately wowed with visuals!
Benefits of Self-Mailer Marketing
More Space for Content
Unlike postcards, self-mailers have multiple panels giving you the ability to create rich, in-depth brand experiences.
Vibrant Photography
Self-mailers are image heavy and give you the ability to include large photos that highlight your product or service.
Pairs With Other Channels
Combine self-mailer marketing efforts with other offline and online marketing campaigns to achieve exponential results.
Flexible Layout and Design
Self-mailers are available in many sizes and lay out options making it fast and easy to focus attention on your brand and offer.
Staying Power
Consumers keep direct mail advertising in their household for 17 days on average. That’s a lot of time for your message to be seen!
Rich, Narrative-Driven Brand Experiences
Self-mailers are a powerful, cost-effective direct mail format that enable rich, narrative-driven brand experiences. Multiple foldable panels allow you to expand your message while maintaining a letter-sized piece, keeping your postage as low as possible.
Tri-Fold Self-Mailer
The Tri-Fold self-mailer is an elongated 6-panel piece that folds to look like a jumbo 6” x 11” postcard. Tri-folds can be used for everything from real-estate brochures, to product catalogs and everything in between. Perforated coupons can also be added inline to inspire action in your audience.
4-Panel Self-Mailer
Smaller than the Tri-fold, the 4-panel self-mailer is perfect for short, punchy campaigns that have a singular objective and stunning supportive pictures or graphics. It quickly and colorfully communicates your message while keeping costs low and works well in a horizontal or vertical format.
6-Panel Self-Mailer
6-Panel self-mailers are the largest option and are popular for long-form content pieces like newsletters. This direct mail format provides eight individual panels with a huge amount of space for branding, messaging, offers, and coupons.
Guide
Everything You Need to Know About Self-Mailers
Considering a postcard campaign? This guide is for you. Get details from the experts on everything from sizing and layout options to USPS regulations.
Direct Mail Services From Concept to Mailbox
Mailing.com offers a full suite of printing and mailing services that make it easy to create beautiful, bold, and effective direct mail campaigns with no drag on your internal team. We’re experts at securely processing and working with complex data and art files to produce 1-to-1 direct mail marketing pieces from start to finish.
Learn more about our 100% in-house direct mail services and what it’s like to work with us.
Working With UsCampaign Management
Campaign Management
Our team of mailing experts will make sure your project goes out on time and on budget.
Data & List Services
Precision Printing
Precision Printing
Decades of experience printing high quality mail pieces paired with state-of-the-art equipment.
Learn MorePersonalization with Variable Data
Personalization with Variable Data
Create one-to-one campaigns with variable data printing.
PersonalizationUSPS Verification & Mailing
USPS Verification & Mailing
On-site USPS verification means no wait times, faster turnaround time, and guaranteed accuracy.
Learn MoreEnvelope Conversion
Envelope Conversion
Make your direct mail campaign stand out with envelope mailers that offer a professional look, privacy, and personalization.
Learn MoreI’ve been working with Mailing.com, primarily Jim Miller, for over 7 years and wouldn’t go anywhere else for our local AAA print and mail projects. Never a mistake, crystal clear communication, and lastly, a great product always tailored to my budget and needs. Highly recommend them for the best outcomes and collaboration.
Cheryl, Marketing Manager, AAA
The mailing.com Difference
mailing.com is a third-generation family business located in Phoenix Arizona. With nearly 60 years of direct mail experience, we specialize solely on printing and mailing and helping brands create and manage exceptional print-based brand experiences on time and on budget.
About mailing.com
Award-Winning Customer Service
Have a question or need to brainstorm your next direct mail marketing strategy? No chatbots, long hold times, or support tickets. When you reach out you talk to a real person who knows your business, your account, and your campaign details. No exceptions.
On-Site USPS Verification
Rest easy knowing that your direct mail projects meet regulations and leave our facility ready for the mail stream immediately upon arrival at the USPS. This saves your campaign an average of 30 hours of wait time at the USPS.
Print & Mail In-House
When you work with us, your entire campaign is printed and mailed in-house which means we can guarantee quality and accuracy. When your project is done printing it goes directly to our mailing team for addressing, sorting, and mailing. No need to manage your print and mail separately.
Have a Project in Mind?
Our team of mailing experts is standing by to help.
Frequently Asked Questions
What options do I have with self-mailer formats?
You have a lot of options! There’s 3-panel, tri-fold, newsletter formats, you can change the orientation, etc! Each variety will change the look and feel of your direct mail piece.
Can something be affixed to the inside of a self-mailer?
Yes! But since every advertising campaign is different it depends on what it is. If you have a particular idea in mind, give us a call!
Is there a minimum or maximum quantity I can print & mail with you?
Since we specialize in high-volume printing and mailing, jobs under 2,000 pieces may be charged minimums. For large quantities, there is no maximum!
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