Variable Data Printing: Personalized Direct Mail Campaigns

Personalize Your Direct Mail with Variable Data Printing Services Our in-house digital printing team ensures quality and accuracy every time. data team

Your Expert Variable Data Printing Services

Variable data printing (VDP) combines your customer data, your graphics, and our state-of-the-art printing capabilities to create hyper-personalized one-to-one direct mail campaigns. VDP allows for multiple simultaneous changes in content during a press run, making it an efficient and cost-effective method for personalized direct mail customization.

Data Capabilities

Our team can manage terabytes of data sent via API transfers or encrypted emails to a permissions-based SFTP site. We can also work with you to develop a custom solution based on your unique requirements. data team

Data Processing

VDP requires clean, organized data to work effectively. The software tells the digital press which data point goes where, so if the data’s not formatted correctly the printing process won’t work. Thankfully our in-house data team can help append, organize and format your data so you can create impactful one-to-one campaigns with ease. data team


Your data security is of the utmost importance which is why we go above and beyond to make sure our facility is secure and access to our data center is limited to key personnel only. Our network and servers are also protected with the latest and most secure software. team member on the printing floor

Personalized to Your Audience

Segment your audience data and personalize your message with variable data to increase campaign response rate.

Headline Headline A personalized headline grabs reader attention.
Content Content Personalize the postcard content with business locations, coupon codes and more.
Call to Action Call to Action Provide a personalized offer for maximum engagement
Imagery Imagery Personalize the imagery to grab audience attention.

Customer Service is a Cornerstone of Our Company

In addition to working directly with one of our expert Account Executives, every partner is paired with a knowledgeable dedicated Project Coordinator. As a team, they are on-hand to answer your questions, provide project updates, and ensure every personalized print piece is produced accurately and on time.

Gold 2022 Stevie Award Winner for Sales & Customer Service
Award-Wining Customer Service

We Won Gold at the 2022 Stevie® Awards for Front-Line Sales & Customer Service.

Direct Mail Services From Concept to Mailbox offers a full suite of printing and mailing services that make it easy to create beautiful, bold, and effective direct mail campaigns with no drag on your internal team. We’re experts at securely processing and working with complex data and art files to produce 1-to-1 direct mail marketing pieces from start to finish.

Learn more about our 100% in-house direct mail services and what it’s like to work with us.
Learn about our full direct mail services
Campaign Management
Campaign Management

Our team of mailing experts will make sure your project goes out on time and on budget.

Data & List Services
Data & List Services

Our In-house data team helps get your targeting right.

Learn how our in-house data team helps with your mailing lists
Precision Printing
Precision Printing

Decades of experience printing high quality mail pieces paired with state-of-the-art equipment.

Learn about our precision printing services
Personalization with Variable Data
Personalization with Variable Data

Create one-to-one campaigns with variable data printing.

Learn how variable data printing lets you create personalized direct mail campaigns
USPS Verification & Mailing
USPS Verification & Mailing

On-site USPS verification means no wait times, faster turnaround time, and guaranteed accuracy.

Learn how our in-house USPS verification and Seamless Acceptance works for you
Envelope Conversion
Envelope Conversion

Make your direct mail campaign stand out with envelope mailers that offer a professional look, privacy, and personalization.

Learn about our custom envelope printing and conversion services printing expert in front of printing presses

The Difference is a third-generation family business located in Phoenix Arizona. With nearly 60 years of direct mail experience, we specialize solely on printing and mailing and helping brands create and manage exceptional print-based brand experiences on time and on budget.

Learn about the difference
Award-Winning Customer Service

Have a question or need to brainstorm? When you reach out you talk to a real person who knows your business, your account, and your campaign details. No chatbots. No long hold times. No support tickets. No exceptions.

On-Site USPS Verification

Rest easy knowing that your direct mail projects meet regulations and leave our facility ready for the mail stream immediately upon arrival at the USPS. This saves your campaign an average of 30 hours of wait time at the USPS.

Print & Mail In-House

When you work with us, your entire campaign is printed and mailed in-house which means we can guarantee quality and accuracy. When your project is done printing it goes directly to our mailing team for addressing, sorting, and mailing. No need to manage your print and mail separately.

Have a Project in Mind?

Our team of mailing experts is standing by to help.

Frequently Asked Questions

When should I use Variable Data Printing?

The most successful direct mail marketers use Variable Data Printing (VDP) on most if not all mailing campaigns. Why? Because it increases response rates, creates new customers, and builds loyalty. In order for VDP to be successful, knowing your customer or prospect demographics is key! You can get this info from your CRM database, house file, or third-party data sources. The more demographic info you have the more personalization you can include on your marketing materials. Providing a more relevant message to your audience!

Is there a limit on the amount of personalization you can accept?

Essentially, there is no limit to the number of data fields and personalization we can accept. Our clients send us data files with hundreds of fields we use to create 1-to-1 mailing pieces.

Does Variable Data Printing take longer?

With the right equipment and software, printing using variable data does not take longer than any other job run on a digital press.

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