Direct Mail Postcards
Get Noticed
Direct mail remains one of the most powerful forms of advertising and the most popular type of direct mail marketing is the postcard. Direct mail postcards are quick to produce, cost-effective for large and small businesses alike, and get noticed in the mailbox. It’s why we love them!
Benefits of Postcard Marketing
Guaranteed to be Seen
Postcards are seen immediately so your audience feels the full effect of your brand, product or service, and call-to-action.
Personalized to Your Audience
Segment your target audience data and personalize your message with variable data to increase campaign response rate.
Pairs With Other Channels
Combine postcard marketing efforts with other offline and online marketing campaigns to achieve exponential results.
Flexible Layout and Postcard Design
Postcards are available in many sizes and layout options making it fast and easy to focus attention on your brand and offer.
Quick to Produce & Affordable
Postcards are quick to produce giving you the ability to create one-off campaigns quickly and affordably.
Personalized to Your Audience
Segment your audience data and personalize your message with variable data to increase campaign response rate.
Available Postcard Sizes
Guide
Everything You Need to Know About Postcards
Considering a custom postcard campaign? This guide is for you. Get details from the experts on everything from sizing and layout options to USPS regulations.
Data Intake and Mapping
Every program starts with getting your data right. Files come in through encrypted transfer, run through our intake process, and get mapped to the production specs of your job. Address validation, formatting checks, and field-level verification happen up front so nothing problematic moves downstream.
List Creation
Targeted mail starts with a clean, accurate list. Our team builds and maintains audience lists, applies suppression and deduplication rules, and keeps records updated through every cycle. The result is targeting that holds up across campaigns and recurring programs.
Design and Layout
From templates to one-off creative, our design team prepares production-ready files built around your brand standards and postal specs. Files are tested for press performance, color fidelity, and USPS compliance before anything moves into production.
Personalization & Variable Data Printing
Variable data printing applies account-specific information to every piece of mail, from balances and policy details to offers and recipient-level content. Our team manages the logic, versioning, and merge processing so personalization holds up at any volume.
Printing
High-speed digital and offset presses run in our facility, scheduled and verified by the same team that owns the rest of your program. Press checks, color management, and in-run quality verification happen on every job, no matter the run length.
Envelope Conversion
Custom envelopes are manufactured on-site for projects that require specific sizes, windows, or security features. Bringing this in-house keeps timelines tight and gives your program a single point of accountability for materials and production.
Mailing
Once printed, mail moves directly from production to postal preparation. Presort optimization, postal logistics, and USPS handoff happen on our floor, which keeps custody intact from press to post and shortens the path to in-home dates.
USPS Verification
On-site postal verification confirms every piece meets USPS standards before it enters the mail stream. Address validation, barcoding, and compliance checks happen in our facility, which prevents the rework, delays, and rejections that come with off-site verification.
mailing.com has been our go-to printer vendor for almost a decade. They are extremely professional and do a thorough job. The printing quality is excellent, and with fast turn-around times, they make sure our deadlines are met. We send out > 5 million pieces with them a year and appreciate all they do to help our clients direct mail materials on a timely basis.
Neil Trickett, CEO, Practice Promotions
Security and Compliance at Every Stage of Production
Every step of your mail program runs through a controlled, certified environment. Data is encrypted in transit, stored in access-controlled systems, and processed under role-based permissions. Printed materials follow a documented chain of custody until they reach USPS and every stage is logged, monitored, and tied to named accountability.
Security and Compliance Standards
Scale with Ease
Scalable capacity supports growth without changing security or compliance posture.
Redundant Production
Mirrored production sites ensure continuity and uninterrupted delivery during peak demand.
Operational Controls
Sensitive customer, financial, and health data is protected through standard operating procedures.
Frequently Asked Questions
How long would it take to print and mail my postcards?
Our recommended turnaround time is 5-7 business days once we have your artwork approval.
Is there a minimum or maximum quantity I can print with you?
Since we specialize in high-volume printing and mailing, jobs under 2,000 pieces may be charged minimums. For large quantities, there is no maximum!
Your Marketing Mail, Nothing Left to Chance
Talk to our team about what it looks like to bring your marketing mail program under one partner with full accountability from data through delivery.
- Art & Design ,
- Direct Mail Products
Make Your Direct Mail Postcards Stand Out With These Tips
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