Resources
Enhance Your Direct Mail Skills.
These resources are designed to give you the knowledge you need to make the best decisions for your direct mail campaigns.
Our Most Recent Posts
Add Direct Mail to Your Drip Campaign
To keep a constant flow of messages to your prospects and customers, a direct mail drip campaign makes it easier to...
Best Practices for Nonprofit Fundraising Direct Mail
Nearly thirty years after the first website went public, nonprofit fundraising direct mail remains the dominant...
How to Get Direct Mailing Lists
Of all the factors that can make or break your marketing campaign, none is as crucial as your direct mailing list. For...
7 Best Practices for PURLs in Direct Mail
Using PURLs in direct mail is a unique high-tech way to track response. But even more than that, it’s also a quick and...
5 Back to School Marketing Ideas for Top Results
Back to school marketing is traditionally a big driver of retail sales, second only to the holiday season. With the...
2021 USPS Promotions & Incentives
If you want proof that direct mail doesn’t stand still, check out the 2021 USPS Promotions & Incentives programs....
Traditional Marketing vs. Digital Marketing
When you’re planning a campaign for a product or service, you may think that you’ll have to choose a side in the...
6 Direct Mail ROI Stats for Stakeholder Buy In
Marketers today deal with many challenges, but maybe one of the biggest is proving that direct mail ROI makes an...
What is Direct Mail Retargeting & How to Utilize It
For marketers who want to bring the best of the digital and physical worlds together, direct mail retargeting offers a...
How to Segment a Direct Mail Audience
Direct mail segmentation is a crucial step in creating campaigns that are more relevant to your audience. It depends...
Variable Data Printing: How It Works
High-quality variable data printing (VDP) offers you a wealth of possibilities to create powerful, relevant direct...
What You Need to Know About the USPS Price Increase
The annual USPS price increase may be inevitable, but its impact on your bottom line doesn’t have to be. After all,...
Blog Posts by Category
Data & Audience Insights
Add Direct Mail to Your Drip Campaign
To keep a constant flow of messages to your prospects and customers, a direct mail drip campaign makes it easier to...
News & Trends
Meet Our Content Writer: Paul Bobnak
Hi, Ashley here from the marketing fronts of mailing.com! Since our blog readership has gone up, we thought you might...
USPS Regulations
2021 USPS Promotions & Incentives
If you want proof that direct mail doesn’t stand still, check out the 2021 USPS Promotions & Incentives programs....