Enhance Your Direct Mail Skills
These resources are designed to give you the knowledge you need to make the best decisions for your direct mail campaigns.
Our Most Recent Posts
7 Direct Mail Fundraising Strategies for Non-Profits
Despite the attention given to digital channels, direct mail fundraising is still the most effective way for...
Combining Direct Mail Advertising & Multichannel Marketing
Direct mail advertising has worked for decades in helping marketers reach and acquire new customers. As a print...
15 Ways CEOs Can Effectively Support Their Marketing Teams
Check out this article on Forbes! When you are the chief executive of a company, there’s no way to be well-informed on...
4 Steps Direct Mail Marketers Can Take To Succeed in 2021 and Beyond
Check out this article on Forbes! Is direct-mail marketing dead? Not yet. However, if we don't take advantage of the...
Add Direct Mail to Your Drip Campaign
To keep a constant flow of messages to your prospects and customers, a direct mail drip campaign makes it easier to...
Best Practices for Non-Profit Fundraising Direct Mail
Nearly thirty years after the first website went public, non-profit fundraising direct mail remains the dominant...
How to Get Direct Mailing Lists
Of all the factors that can make or break your marketing campaign, none is as crucial as your direct mailing list. For...
7 Best Practices for PURLs in Direct Mail
Using PURLs in direct mail is a unique high-tech way to track response. But even more than that, it’s also a quick and...
5 Back to School Marketing Ideas for Top Results
Back to school marketing is traditionally a big driver of retail sales, second only to the holiday season. With the...
2021 USPS Promotions & Incentives
If you want proof that direct mail doesn’t stand still, check out the 2021 USPS Promotions & Incentives programs....
Traditional Marketing vs. Digital Marketing
When you’re planning a campaign for a product or service, you may think that you’ll have to choose a side in the...
6 Direct Mail ROI Stats for Stakeholder Buy In
Marketers today deal with many challenges, but maybe one of the biggest is proving that direct mail ROI makes an...
Blog Posts by Category
Data & Audience Insights
4 Steps Direct Mail Marketers Can Take To Succeed in 2021 and Beyond
Check out this article on Forbes! Is direct-mail marketing dead? Not yet. However, if we don't take advantage of the...
News & Trends
Meet Our Content Writer: Paul Bobnak
Hi, Ashley here from the marketing fronts of mailing.com! Since our blog readership has gone up, we thought you might...
USPS Regulations
2021 USPS Promotions & Incentives
If you want proof that direct mail doesn’t stand still, check out the 2021 USPS Promotions & Incentives programs....