Enhance Your Direct Mail Skills
These resources are designed to give you the knowledge you need to make the best decisions for your direct mail campaigns.
Our Most Recent Posts
Direct Mail Marketing Trends for 2022
What direct mail trends will shape the course of your business in 2022? The future is hard to predict. Defying many...
How to Track Direct Mail Campaigns: Tracking & Analytics
One of the most important ways you can analyze marketing performance is to track direct mail campaigns. When you have...
How to Create a Marketing Plan
To use direct mail effectively in your campaign, you must come up with a marketing plan and then, put it into...
How to Save Money on the July USPS Price Changes
At a time when you may have other cost issues to deal with, it’s smart to look for ways to save money on the upcoming...
Finding the Right Direct Mail Frequency
When creating a strategy for a successful campaign, you need to find a direct mail frequency that balances your...
15 Quick Examples How Your Direct Mail Creative Can Improve
Creative direct marketing ideas - when used properly in a direct mail campaign - engage prospects and customers. Yes,...
Fundraising for Non-Profits Complete Guide
What is Non-Profit Fundraising? Non-profit fundraising is the process of asking for financial support from...
Postal Reform Passes: What It Means for Direct Mail
Overview The U.S. Senate passed the most significant postal reform bill in 16 years on March 8. Making changes that...
2022 National Postal Forum in Phoenix
After a long and challenging two years, the mail industry’s top conference is back - and it’s right here in our...
Postal Service Outlook for 2022
The U.S. Postal Service is the backbone of the country’s direct mail industry. Even with significant challenges to its...
First Class vs Marketing Mail: 2021 Complete Guide
When planning your direct mail campaign, the type of postage you choose - First Class or USPS Marketing Mail - plays...
How to Lower Your Direct Mail Costs
One of the best actions you can take to measure the success of your marketing campaign is to know your direct mail...
Blog Posts by Category
Data & Audience Insights
How to Track Direct Mail Campaigns: Tracking & Analytics
One of the most important ways you can analyze marketing performance is to track direct mail campaigns. When you have...
News & Trends
Meet Our Content Writer: Paul Bobnak
Hi, Ashley here from the marketing fronts of mailing.com! Since our blog readership has gone up, we thought you might...
USPS Regulations
How to Save Money on the July USPS Price Changes
At a time when you may have other cost issues to deal with, it’s smart to look for ways to save money on the upcoming...