Enhance Your Direct Mail Skills
These resources are designed to give you the knowledge you need to make the best decisions for your direct mail campaigns.
Our Most Recent Posts
Direct Mail Marketing Trends for 2022
What direct mail trends will shape the course of your business in 2022? The future is hard to predict. Defying many...
Direct Mail Marketing Trends for 2023
What direct mail trends will shape the course of your business in 2023? With the right planning, marketers should be...
All You Need to Know About Offset Lithography
Individual printing methods have specific strengths and weaknesses that play a role in deciding which process to use...
3 Areas To Focus On In Your 2023 Direct Mail Strategy
Check out this article on Forbes! Marketers are looking for ways to optimize their budgets while also driving great...
How QR Code Calls to Action Help Marketers Drive Sales
A QR code call to action (CTA) is an important factor in helping today’s marketers increase response. When done well,...
Direct Marketing Examples – How to Market Your Brand
Direct marketing examples help explain the value to companies of embracing this marketing method. In this post, we’re...
What is Programmatic Direct Mail?
Programmatic direct mail is an automated type of marketing that sends a targeted piece of direct mail to visitors on...
A How-to Guide for The Perfect Holiday Marketing Strategy
For many businesses, holiday marketing means everything to the bottom line. Depending on the company, it is estimated...
Average Direct Mail Response Rate: How Effective is Direct Mail?
To judge the effectiveness of your marketing campaigns, you need to look at your average direct mail response rate....
Direct Marketing Advantages: Why Direct Mail Still Works
The advantages of direct marketing over other forms of advertising are impressive. Here are some of them: Measure...
Boost Your Marketing Power with Direct Mail Leads
Generating direct mail leads is a powerful marketing model. With this bottom of the funnel outbound strategy, you can...
Is Direct Mail Marketing Effective?
Direct mail marketing is a very effective way to reach an audience. Advancements in printing and marketing technology,...
Personalized Direct Mail: The Next Great Marketing Tool
Personalized direct mail gives modern marketers an opportunity to reach audiences like never before. For decades,...
Blog Posts by Category
Data & Audience Insights
3 Areas To Focus On In Your 2023 Direct Mail Strategy
Check out this article on Forbes! Marketers are looking for ways to optimize their budgets while also driving great...
News & Trends
Meet Our Content Writer: Paul Bobnak
Hi, Ashley here from the marketing fronts of mailing.com! Since our blog readership has gone up, we thought you might...
USPS Regulations
How to Save Money on the July USPS Price Changes
At a time when you may have other cost issues to deal with, it’s smart to look for ways to save money on the upcoming...
