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To make your direct mail more relevant and targeted, you must segment your data correctly. After all, in direct mail, data is the king. It governs many aspects of how direct mail is planned, produced, mailed, and responded to.  Data richly deserves its 40% share (as...

As COVID-19 rages across the world, your first, second, or third thoughts might not be about how you can improve your direct mail marketing. That’s OK. We’re all scared. It’s perfectly reasonable to feel like that in response to this terrible threat. Let your fear...

When you want to grab a customer’s attention with a splashy direct mail campaign, consider a folded self-mailer. It looks simple enough - a single folded piece of paper or cardstock - but a self-mailer is a  powerful tool. Depending on your goals and budget, it may be...

Voting in Election 2020 has started, but if you’re involved in a campaign, it’s not too late to use political direct mail. In fact, some projected trends should give you a push — if you still need one — to get started on your mail as soon as possible. In 2018, for...

Marketers have a really interesting challenge in 2020: how to create direct mail that addresses the wants and needs of several generations of Americans at once.   So, what separates each generation from each other? Should you focus on only one generation? What kind of...