What’s New on the Blog?
Stay on top of changing customer expectations, data and technology transformation, government policies and market developments.
What’s the Right Direct Mail Format for Your Campaign?
Have you ever heard somebody say “Form follows function?” It means an object's shape or form should reflect what it's supposed to do. This approach usually applies to architecture or industrial design, but you can use it to decide how to deliver your...
How Your Direct Mail Can Be Both Disruptive and Frictionless
Don’t you just love marketing buzzwords? They last for a year, maybe two, only to fade away when something else takes their place. As annoying as they can be, two popular buzzwords caught my attention because they describe perfectly how good direct mail can help build...
How Appealing to Emotion Can Drive More Direct Mail Response
"Look, I'm a reasonable person ..." How many times have you started off a sentence that way? Reason – facts and figures – guides our decision-making when we put direct mail campaigns together, from choosing the address list to designing the format, coming up with an...
We’re Participating in Arizona Gives Day! Are You?
Mailing.com is excited to announce we are a sponsor of Arizona Gives Day, which takes place April 2. This 24-hour online fundraising event has raised more than $13.4 million for nonprofits around the state. Recipients...
7 Best Direct Mail Teasers of 2018
So, your customers are standing over their recycling bins, going through their mail for the day. How can you stop them from tossing your mail piece? Use a great teaser! The teaser is the headline on the outside of an envelope or self-mailer that gets the recipient’s...
Meet the Team that Won the Stevie!
Recently a group from mailing.com won big in Las Vegas – we picked up a bronze Stevie Award for Front-Line Customer Service Team of the Year. It was our first entry and our first win, and we were thrilled. Now I'd like to introduce you to the award-winning team of...
