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Stay on top of changing customer expectations, data and technology transformation, government policies and market developments.
Make Your Mail Personal With VDP
When you want your customers to sit up and really take notice of your mail, get personal with variable data printing (VDP). That is, use purchase data or demographics … any data that is unique to an individual, and create a customized printed piece just for that...
Marketing 101: Fundamentals of Direct Mail for Big Companies
Myth: Many big companies and household-name brands have cut way back on sending direct mail because digital marketing is a much better way of reaching people. Fact: Some companies have felt the pressure to cut back or eliminate direct mail. However, direct mail...
Get Your Envelopes Opened!
Your envelope's basic job is delivery – but not just physically delivering its contents to your target audience and getting opened. It also delivers your first marketing message. This isn't the same as using the envelope to sell directly. Your envelope isn't supposed...
Fundamentals of Data for Direct Marketers … Or, All You Ever Wanted to Know about Data But Didn’t Know to Ask
Data is the lifeblood of your direct mail program. Smart marketers make sure that their data is accurate and protected from misuse or harm. This builds trust with customers and prospects and saves postage and printing costs. Your marketing data includes your mailing...
8 Tips to Leave the Office without Leaving Your Team in the Lurch
Americans are notoriously bad about taking time off work. In 2017 alone, we left 705 million vacation days unused, and 52% of us ended the year with PTO in the bank. Vacation isn't the only reason you might have to take time off from work, of course. Maybe you have...
Write Direct Mail Copy That Persuades
Words carry power. In the right hands, they can broaden minds, move hearts, and open wallets. Think about the Gettysburg Address, written by Abraham Lincoln on a piece of White House stationery to honor Civil War dead. In just 272 words, he crafted an eloquent...
