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Stay on top of changing customer expectations, data and technology transformation, government policies and market developments.
What Startups Can Tell Us About Direct Mail
Quick – name some of your favorite companies that love to use direct mail. Are any of them startups? Many brands have built their businesses by being disruptors in their industries. Even better - they’re hip, hot, and savvy. And a surprising number of them use direct...
Direct Mail Predictions for 2020
What’s ahead for direct mail in 2020? If the past year is any indication, it looks like marketers will continue to have plenty of opportunities to create innovative and relevant direct mail that pushes the envelope – literally and figuratively. But – and it’s a big...
New USPS Mail Promotions for 2020
One of the great things about direct mail as a marketing channel is that it doesn’t stand still. Thanks to cutting-edge response technologies and printing techniques, marketers can create new, powerful “mail moments” that engage customers and prospects like nothing...
Why One Mailing Team Beats Multiple Vendors
So, your direct mail job has been printed. This means that the journey to the customer’s mailbox is pretty much over, right? Not so fast. Your mail still needs to be ready for the U.S. Postal Service. In the wrong hands, so many mistakes can be made with this work....
What Big Brands Can Tell Us About Direct Mail
Creating successful direct mail is an art as well as a science, one that many big brands have mastered. These companies have not lost faith in using this channel to reach their audience. Instead, they're right-sizing how much mail they send because they're smarter in...
5 Design Musts for Political Direct Mail
TV might get the most attention, but there’s nothing that compares with direct mail in getting people out to the polls to vote. It can be mailed to every address in a specific geographical area, it’s less expensive, has pass-along value, and is tangible. It’s also...
