Personalized direct mail gives modern marketers an opportunity to reach audiences like never before. For decades,...
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Data & Audience Insights
How to Track Direct Mail Campaigns: Tracking & Analytics
One of the most important ways you can analyze marketing performance is to track direct mail campaigns. When you have...
Finding the Right Direct Mail Frequency
When creating a strategy for a successful campaign, you need to find a direct mail frequency that balances your...
Marketer’s Guide to Direct Mail Response
Direct mail response is everything that matters. At some level, everyone understands that this is true. Your mail...
Top 7 Holiday Marketing Ideas for Direct Mail
Holiday marketing and shopping often determines whether a company will have a profitable year. This year is no...
4 Steps Direct Mail Marketers Can Take To Succeed in 2021 and Beyond
Check out this article on Forbes! Is direct-mail marketing dead? Not yet. However, if we don't take advantage of the...
Add Direct Mail to Your Drip Campaign
To keep a constant flow of messages to your prospects and customers, a direct mail drip campaign makes it easier to...
How to Get Direct Mailing Lists
Of all the factors that can make or break your marketing campaign, none is as crucial as your mailing list and...
PURL Marketing: 7 Best Practices for Direct Mail
Using PURLs in direct mail is a unique high-tech way to track response. But even more than that, it’s also a quick and...
How to Segment a Direct Mail Audience
Direct mail segmentation is a crucial step in creating campaigns that are more relevant to your audience. It depends...
Direct Mail Marketing for Generations X, Y, and Z
Marketers have an interesting challenge in 2022: how to create direct mail that addresses the wants and needs of...
Getting Your Direct Mail Data Right the First Time
And the No. 1 factor affecting the success of your direct mail marketing campaign is … ? Your direct mail data!...