Check out this article on Forbes! Marketers are looking for ways to optimize their budgets while also driving great...
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Data & Audience Insights
Boost Your Marketing Power with Direct Mail Leads
Generating direct mail leads is a powerful marketing model. With this bottom of the funnel outbound strategy, you can...
Personalized Direct Mail: The Next Great Marketing Tool
Personalized direct mail gives modern marketers an opportunity to reach audiences like never before. For decades,...
How to Track Direct Mail Campaigns: Tracking & Analytics
One of the most important ways you can analyze marketing performance is to track direct mail campaigns. When you have...
Finding the Right Direct Mail Frequency
When creating a strategy for a successful campaign, you need to find a direct mail frequency that balances your...
Marketer’s Guide to Direct Mail Response
Direct mail response is everything that matters. At some level, everyone understands that this is true. Your mail...
Top 7 Holiday Marketing Ideas for Direct Mail
Holiday marketing and shopping often determines whether a company will have a profitable year. This year is no...
4 Steps Direct Mail Marketers Can Take To Succeed in 2021 and Beyond
Check out this article on Forbes! Is direct-mail marketing dead? Not yet. However, if we don't take advantage of the...
Add Direct Mail to Your Drip Campaign
To keep a constant flow of messages to your prospects and customers, a direct mail drip campaign makes it easier to...
How to Get Direct Mailing Lists
Of all the factors that can make or break your marketing campaign, none is as crucial as your mailing list and...
PURL Marketing: 7 Best Practices for Direct Mail
Using PURLs in direct mail is a unique high-tech way to track response. But even more than that, it’s also a quick and...
How to Segment a Direct Mail Audience
Direct mail segmentation is a crucial step in creating campaigns that are more relevant to your audience. It depends...
