Data & Audience Insights Archives

Direct Mail Marketing for Generations X, Y, and Z

Marketers have a really interesting challenge in 2020: how to create direct mail that addresses the wants and needs of...

And the No. 1 factor affecting the success of your direct mail marketing campaign is … ? Your data! Surprised? You...

When building your dental practice with postcards, the mailing list you use can mean the difference between success...

Data is the lifeblood of your direct mail program. Smart marketers make sure that their data is accurate and protected...

Remember when marketing to millennials was the next great thing that direct mailers and printers had to focus on?...

Direct Mail Marketing and Millennials We’ve heard it all a million times by now: “Direct mail is dead!” Or, more...

B2B direct mail can be an essential part of your marketing mix if created correctly. There are many key components to...

Direct mail postcards are one of the most powerful marketing tactics for converting new clients for your business....

You are probably already aware that direct mail is one of the most traditional and effective ways to amplify any...