Using PURLS in direct mail is a unique high-tech way to track response. But even more than that, it’s also a quick and...
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Data & Audience Insights
How to Segment a Direct Mail Audience
Direct mail segmentation is a crucial step in creating campaigns that are more relevant to your audience. It depends...
Direct Mail Marketing for Generations X, Y, and Z
Marketers have a really interesting challenge in 2020: how to create direct mail that addresses the wants and needs of...
Getting Your Direct Mail Data Right the First Time
And the No. 1 factor affecting the success of your direct mail marketing campaign is … ? Your data! Surprised? You...
Dental Best Practice: Know Your Audience!
When building your dental practice with postcards, the mailing list you use can mean the difference between success...
The Guide to Direct Mail Data
Data is the lifeblood of your direct mail program. Smart marketers make sure that their data is accurate and protected...
Mailing to Generation Z: What You Need to Know
Remember when marketing to millennials was the next great thing that direct mailers and printers had to focus on?...
5 Musts For Direct Mail for Millennials
Direct Mail Marketing and Millennials We’ve heard it all a million times by now: “Direct mail is dead!” Or, more...
7 Tips to Keep in Mind When Using B2B Direct Mail
B2B direct mail can be an essential part of your marketing mix if created correctly. There are many key components to...
Direct Mail Postcards for Your Target Audience
Direct mail postcards are one of the most powerful marketing tactics for converting new clients for your business....
4 Campaign Metrics to Track to Prove Direct Mail Return on Investment
You are probably already aware that direct mail is one of the most traditional and effective ways to amplify any...