Variable Data Printing
Write a personal letter to each customer hundreds, thousands or millions of times in a single campaign.
Target Each Customer
Catch your customers’ attention right in the mailbox when you send campaigns that identify them by name, location, purchase or service history with your company. Variable data printing makes the magic happen, whether your campaign goes nationwide or neighborhood-wide.
How VDP Can Boost Your Campaigns
VDP is on-demand, fast-paced digital printing using our 1- to 4-color or black-and-white digital presses. Using VDP and your data, you can customize text and images for specific segments in your database or even go granular with one-to-one personalization!
Our data team has the experience and know-how to show you what’s possible when you put data and state-of-the-art printing options together.
A Little Bit More About VDP
- All variable data images print in stunning detail thanks to the high image resolution ratings of our digital presses. It’s not your basic copy-shop print job!
- VDP runs last longer with an extensive paper capacity and lightning-fast pages per minute (ppm).
- Machine set-up is completely automated. This cuts prep time
and moves your printing order faster through production and out to the Post Office.