Variable Data Printing Services:
Pesonalizing Direct Mail

High-quality variable data printing (VDP) offers companies like yours many exciting possibilities to benefit from data-driven, targeted direct mail marketing. It combines your customer data, your graphics, and state-of-the-art printing options to make your message more personalized and relevant to your audience. VDP allows for multiple simultaneous changes in content during a press run, making it an efficient and cost-effective method for 1-to-1 direct mail customization.

Variable Data Printing Experts

Our incredible data team has over 20 years of experience and know-how to show you how to get the most out of variable data printing. By simply using information from your data file, we can change the text, graphics and offers from one printed piece to the next without slowing down the digital on-demand printing process.

Data Capabilities

Direct Mail Postcards

We’re able to manage terabytes of data sent via API transfers or encrypted emails to a permissions-based SFTP site. Working with customer data is only limited by the cleanliness and refinement of the customer data. And we can always develop custom solutions based on unique client requirements.

VDP Requirements

USPS mail promotions

Successful variable data printing is all about having clean, organized data. The software tells the digital press which data point to put where, so if the data’s not clean and organized, the process won’t work. Your data points will need to be set up correctly and meet certain criteria. It can become complex, thankfully we’re experts at it and are here to help!

Security

direct mail plan
Your data security is very important to us. We go above and beyond to make sure our facility is a secure building and access to our data center is minimal with key access. Our network and servers are protected with the latest and most secure software.

Take a Look at Some Variable Data Printing Examples!

Postcards

Check out this postcard that potential customers were mailed. It has VDP elements on the mailing side and one on the front to promote visits to their unique landing page. There is a first name callout, the recipient’s address, and a PURL based on address demographics as a call-to-action.

Self-Mailers

Take a look at this direct mail piece, where variable data was used to drive auto dealer service sales. 13 unique data fields were used in a multiple-dealer, multi-state mailing campaign. This made for a custom experience for each person who received it.

Envelope Mailers

20 unique data points were used to personalize this particular non-profit mailing. The donation slip on the right was personalized with unique donation history, donation ask amounts, and donor IDs.

Your Project Goes from Start to Finish All at mailing.com

We’ve partnered with dozens of firms just like yours to produce and manage their direct mail programs or significantly improve results from existing programs. We’re experts at securely processing and working with complex data and art files to produce 1-to-1 direct mail marketing pieces. And we print and mail in-house. No need for third parties to complete your project. It goes from press to Post Office without leaving the building.

Design Work

Our graphics department has experience designing every type of direct mail product with an emphasis on mailing requirements.

Mailing List

We’ll make sure you get the right list! We work with the nation’s top data compilers so you get the most accurate, up-to-date list possible.

Direct Mail Products

All of our product formats offer space to tell your story, provide your customers & prospects a call-to-action, and can include personlization.

Printing

With multiple offset and digital printing options in-house, we’ll run your project on a state-of-the-art press to produce an outstanding direct mail campaign.

Postal Verification

Our on-site USPS verification office and e-induction means your mail is already approved before it leaves our building and will be accepted at any Post Office nationwide.

Shipping

Our data team will process your list and come up with a logistics plan that saves you the most on postage, whether your mail is drop shipped or entered locally.

Ready to Get Your Custom Quote?

Variable Data Printing FAQs

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    When should I use Variable Data Printing?

    The most successful direct mail marketers use Variable Data Printing (VDP) on most if not all mailing campaigns. Why? Because it increases response rates, creates new customers, and builds loyalty. In order for VDP to be successful, knowing your customer or prospect demographics is key! You can get this info from your CRM database, house file, or third-party data sources. The more demographic info you have the more personalization you can include on your mail piece. Providing a more relevant message to your audience!

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    Is there a limit on the amount of personalization you can accept?

    Essentially, there is no limit to the number of data fields and personalization we can accept. Our clients send us data files with hundreds of fields we use to create 1-to-1 mailing pieces.

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    Does Variable Data Printing take longer?

    With the right equipment and software, printing using variable data does not take longer than any other job run on a digital press.

Discover More About VDP

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