Variable Data Printing: Must-Have Guide for Direct Mail Marketers

Variable Data Printing (VDP) is a remarkable opportunity to reach your customers and prospects based on their key characteristics. Instead of spray-and-pray mass mailings, your direct mail can be more precisely targeted, personalized, and relevant than ever before to grab the attention of recipients, and then, move them to act on your offer.

In this guide we examine how to use VDP to increase revenue through personalized experiences.