Direct Mail Marketing for Non-Profits
We’ve helped non-profit groups and their agencies produce fundraising direct mail marketing for the last 20 years. Our non-profit work with academic institutions, faith-based organizations, food distribution groups, and illness-related charities has produced over 80 million direct mail pieces. Our partners love direct mail because it’s a personal way to communicate, and a key component of any strong multichannel non-profit campaign. Your unique story shines and engages your donors and future donors.
Why Non-Profits Rely on mailing.com
50 Years Expertise
We’ve partnered with some of the largest, most successful non-profits in the country. There’s no project too big or too complicated. We have the production horsepower to accurately produce a variety of direct mail formats and maximize your postal discounts.
Non-profit organizations enjoy significantly reduced postal rates by using a Non-Profit Permit when mailing. If you don’t have a permit but you are a qualifying organization, you can use our “Mail Anywhere” permit.
Variable Data Capabilities
Many non-profits rely on their data to drive strategy, personalization, and results with direct mail. We’re experts at securely accepting and using your data to produce personalized pieces, allowing you to fully customize your images, messages, and requests by the donor or potential donor.
Non-Profit Direct Mail Campaigns
We support you and your project through the direct mail process. Take a look at the variety of examples of non-profit campaigns we can produce for you and so much more!
Registration Promotion Postcard
This campaign offered camp sign-ups for underprivileged youth with a bright and engaging postcard to promote the summer camp and registrations.
90-day donation appeals campaign with stories, letters, testimonials, and perforated monthly donation slips.
Increase Fundraising with Direct Mail Marketing
With over 50 years in business, we’ve helped a variety of non-profits develop and achieve successful fundraising campaigns through direct mail marketing. We’ve seen a lot and we’ve learned a lot over the thousands of non-profit campaigns we’ve printed and mailed, and here’s what we know: direct mail has proven to be one of the most effective ways for non-profit agencies to secure donations. We also know that a direct mail program built on a solid data foundation is a must-have in any non-profit marketing plan.
Direct mail has shown to increase online donations by 40% to non-profits. Here’s some reasons why this is so successful for non-profits:
- Your audience can read your piece whenever they want, again and again
- It is a tangible and engaging experience opening and reading non-profit direct mail
- Content can be versioned to appeal on a 1-to-1 basis to your entire mailing list
- You can incorporate other technologies into direct mail such as QR codes, which take donors from direct mail to the donation page of your website via a smartphone photo
Appeal to Your Donors with the Right Direct Mail Products
Direct mail for non-profits comes in many shapes and sizes. Which format to use for your campaign depends on how much you want to say, how many different actions are being called out to your audience, and the type of donation. Here are the key three types of direct mail products we specialize in for non-profit organizations:
The most popular non-profit direct mail format is the envelope mailer. It allows for many different letters, stories, donation slips, and return envelopes to be included in one clean, compact package. They provide the ultimate privacy for confidential messages and other personalization while at the same time offer the ability to create a colorful, impactful custom envelope so your letter stands out and gets opened.
A self-mailer refers to any piece of direct mail that has been folded and sealed shut and does not require an envelope. It is popular with non-profits because it allows you to expand your story-telling area by adding one or more panels yet still folds down to a letter-sized piece. Any message or materials sealed inside are kept secure until opened. With their simple format and eye-catching presence, self-mailers command attention and do a great job of getting your message seen and read.
While not the most popular format for non-profits, it is the most cost-saving option. Our partners use postcards to encourage donations, announce an event or just to say thank you to their amazing donors. Postcards come in sizes from small to oversized and are known for standing out in mailboxes and getting their messages noticed right off the bat.
Full-Service Direct Mail Marketing
We’re a full-service, solutions-orientated direct mail marketing company, which means we help our partners with everything they need for a successful campaign. Check out some of our services below!
Mailing List Processing
Our expert list processing team maximizes your postal discounts and ensures there are no delays when the mail is entered into the postal stream.
Variable Data Printing
Whether you need just the salutation personalized or you have 35 variable elements per piece, we can help!