How to Run a Direct Mail Test to Increase ROI

Success in direct mail is based on results such as response rate or conversion rate. In this guide we’ll teach you how to run a direct mail test to increase ROI.

Running a Successful Direct Mail Test Can Be Tricky

There are a lot of different variables to consider to make sure you’re testing the right things, and getting accurate results. This guide will help you define your testing goals and figure out how to set up a continuous testing program to get the most out of your direct mail marketing campaigns.

Steps We’ll Cover In This Guide:

  • Setting Your Testing Strategy
  • Choosing Which Variable(s) to Test
  • Selecting Your Audience Data and Lists
  • Measuring and Tracking Your Results
  • Analyzing Your Testing Results

We’re Here to Help

You need a partner that can plan, execute, and analyze a testing strategy that determines what variable option works best, and can then pivot to a full rollout of a mail piece that becomes the new control.