Enhance Your Direct Mail Skills
These resources are designed to give you the knowledge you need to make the best decisions for your direct mail campaigns.
Our Most Recent Posts
5 Ways to Reduce Your Direct Mail Advertising Costs
Is the cost of advertising holding you back from investing in direct mail? Follow these tips on how to keep costs low...
How to Optimize Your USPS Mail Delivery Times
In planning your campaigns, it’s crucial to think about your USPS mail delivery times. Time is money, after all. If...
Simple Guidelines for USPS Postcard Rate & Size
The ideal postcard size ranges from 5.5x11, 6x9, and 8.5x11. These three sizes give you enough room to share your...
Quick Guide: USPS Mail Class
How Mail Classes Differ Your direct mail campaign can fall into one of several classes of mail used by the USPS, each...
A Realistic Communication Plan for Political Campaign Marketing
If you’re thinking about using direct mail in your political campaign, you’re going to need a plan, and then put it...
Political Data: How Accurate is Your Mailing List?
Data has been a critical element in political direct mail for decades. Long before Cambridge Analytica generated...
The Mailing Side of Direct Mail (Format, Print, Postage)
Successful direct mail delivers the most relevant message to the right audience using copy, images, paper, ink, and...
3 Smart Ways to Maximize Your Political Direct Mail Timing
“Timing is everything,” the saying goes. And while it can be an important factor in some direct mail campaigns, it’s a...
Direct Mail Data: The Simple & Transparent Truth
Success in direct marketing, the late marketing expert Ed Mayer said, “is 40 percent lists, 40 percent offers, and 20...
Political Mailers and Voter Outreach in 2018
2018 is an election year, which means that the major parties and candidates will be spending the next 6 months...
Why Strong Direct Mail Data is Vital to Your Success
Data is central to everything in direct marketing. Because of the rise of its importance to the industry, a few years...
A Start to Finish Breakdown of Direct Mail Printing
It’s been over 560 years since Gutenberg revolutionized printing with cast metal movable type. And although the last...
Blog Posts by Category
Data & Audience Insights
How to Get Direct Mailing Lists
Of all the factors that can make or break your marketing campaign, none is as crucial as your mailing list and...
News & Trends
A Start to Finish Breakdown of Direct Mail Printing
It’s been over 560 years since Gutenberg revolutionized printing with cast metal movable type. And although the last...
USPS Regulations
What You Need to Know About the USPS Price Increase
The annual USPS price increase may be inevitable, but its impact on your bottom line doesn’t have to be. After all,...