Enhance Your Direct Mail Skills
These resources are designed to give you the knowledge you need to make the best decisions for your direct mail campaigns.
Our Most Recent Posts
A Start to Finish Breakdown of Direct Mail Printing
It’s been over 560 years since Gutenberg revolutionized printing with cast metal movable type. And although the last...
Direct Mail: 5 Simple (But Powerful) Planning Starters
Why does mail work so well today, well into the Digital Age? Because it is a tangible communications medium. It’s an...
USPS Guide to Direct Mail (That’s Useful)
When planning your direct mail marketing, you need more than a mere printer on your side. You need a full-service...
How to Optimize Your Automotive Direct Mail Strategy
Automotive direct mail drives customers to showrooms, car lots, service centers, and websites in ways that other...
Direct Mail Campaign Spotlight: Life Time
In this post you will find a complete breakdown of a 2017 Life Time direct mail campaign. It will cover the campaign...
Direct Mail Campaign Spotlight: MetLife
In this post you will find a complete breakdown of a 2017 MetLife direct mail campaign. It will cover the campaign...
Commingling Mail & Co-Palletization: What You Need to Know
With postal rates continuing to rise, you want to save money on your mailing campaign budget. You can optimize your...
Top 6 Tips for Building Credibility With Your Direct Mail
It’s easy to understand why people can be skeptical about trusting digital communications. Every week brings new...
Direct Mail Campaign Spotlight: Barclay’s Bank Delaware
In this post you will find a complete breakdown of the 2017 Barclays Bank Delaware's direct mail campaign. It will...
All New: USPS Informed Delivery
Earlier this year, the USPS rolled out Informed Delivery, a service that gives postal customers a digital sneak peek...
6 Best Practices for Direct Mail Postcard Design
The postcard is the most basic format marketers have in their arsenal when reaching customers and prospects. But don’t...
21 Powerful Words That Boost Direct Mail Response Rates
Words are fascinating. Wherever you use them in your marketing – an envelope teaser, a headline, a call to action –...
Blog Posts by Category
Data & Audience Insights
Direct Mail Marketing for Generations X, Y, and Z
Marketers have an interesting challenge in 2022: how to create direct mail that addresses the wants and needs of...
News & Trends
A Start to Finish Breakdown of Direct Mail Printing
It’s been over 560 years since Gutenberg revolutionized printing with cast metal movable type. And although the last...
USPS Regulations
What You Need to Know About the USPS Price Increase
The annual USPS price increase may be inevitable, but its impact on your bottom line doesn’t have to be. After all,...