Enhance Your Direct Mail Skills
These resources are designed to give you the knowledge you need to make the best decisions for your direct mail campaigns.
Our Most Recent Posts
How Appealing to Emotion Can Drive More Direct Mail Response
"Look, I'm a reasonable person ..." How many times have you started off a sentence that way? Reason – facts and...
7 Best Direct Mail Teasers of 2018
So, your customers are standing over their recycling bins, going through their mail for the day. How can you stop them...
Meet the Team that Won the Stevie!
Recently a group from mailing.com won big in Las Vegas – we picked up a bronze Stevie Award for Front-Line Customer...
Greetings From mailing.com!
It's official! We have changed our brand name from United Printing and Mailing to mailing.com. The decision to sunset...
Mailing to Generation Z: What You Need to Know
Remember when marketing to millennials was the next great thing that direct mailers and printers had to focus on?...
Direct Mail & USPS (Where Do I Begin?)
Direct mail can be hard. Compared to digital channels, there are so many more and different moving parts, like data,...
Simple Guidelines for USPS Mailings (That Aren’t Postcards)
The envelope is classic direct mail, but how sure are you that you’re planning to mail the right one for your...
5 Ways to Reduce Your Direct Mail Advertising Costs
Is the cost of advertising holding you back from investing in direct mail? Follow these tips on how to keep costs low...
How to Optimize Your USPS Mail Delivery Times
In planning your campaigns, it’s crucial to think about your USPS mail delivery times. Time is money, after all. If...
Simple Guidelines for USPS Postcard Rate & Size
Postcards are great examples of direct mail that work well when done well. Compared to other options, they’re usually...
Quick Guide: USPS Mail Class
How Mail Classes Differ Your direct mail campaign can fall into one of several classes of mail used by the USPS, each...
A Realistic Communication Plan for Political Campaign Marketing
If you’re thinking about using direct mail in your political campaign, you’re going to need a plan, and then put it...
Blog Posts by Category
Data & Audience Insights
How to Segment a Direct Mail Audience
Direct mail segmentation is a crucial step in creating campaigns that are more relevant to your audience. It depends...
News & Trends
Meet the Team that Won the Stevie!
Recently a group from mailing.com won big in Las Vegas – we picked up a bronze Stevie Award for Front-Line Customer...
USPS Regulations
Direct Mail Predictions for 2020
What’s ahead for direct mail in 2020? If the past year is any indication, it looks like marketers will continue to...