Enhance Your Direct Mail Skills
These resources are designed to give you the knowledge you need to make the best decisions for your direct mail campaigns.
Our Most Recent Posts
Get Your Envelopes Opened!
Your envelope's basic job is delivery – but not just physically delivering its contents to your target audience and...
8 Tips to Leave the Office without Leaving Your Team in the Lurch
Americans are notoriously bad about taking time off work. In 2017 alone, we left 705 million vacation days unused, and...
Write Direct Mail Copy That Persuades
Words carry power. In the right hands, they can broaden minds. Doing so strategically and with purpose will increase...
What’s the Right Direct Mail Format for Your Campaign?
Have you ever heard somebody say “Form follows function?” It means an object's shape or form should reflect what it's...
How Your Direct Mail Can Be Both Disruptive and Frictionless
Don’t you just love marketing buzzwords? They last for a year, maybe two, only to fade away when something else takes...
How Appealing to Emotion Can Drive More Direct Mail Response
"Look, I'm a reasonable person ..." How many times have you started off a sentence that way? Reason – facts and...
7 Best Direct Mail Teasers of 2018
So, your customers are standing over their recycling bins, going through their mail for the day. How can you stop them...
Meet the Team that Won the Stevie!
Recently a group from mailing.com won big in Las Vegas – we picked up a bronze Stevie Award for Front-Line Customer...
Greetings From mailing.com!
It's official! We have changed our brand name from United Printing and Mailing to mailing.com. The decision to sunset...
Mailing to Generation Z: What You Need to Know
Remember when marketing to millennials was the next great thing that direct mailers and printers had to focus on?...
Direct Mail & USPS (Where Do I Begin?)
Direct mail can be hard. Compared to digital channels, there are so many more and different moving parts, like data,...
Blog Posts by Category
Data & Audience Insights
PURL Marketing: 7 Best Practices for Direct Mail
Using PURLs in direct mail is a unique high-tech way to track response. But even more than that, it’s also a quick and...
News & Trends
Meet the Team that Won the Stevie!
Recently a group from mailing.com won big in Las Vegas – we picked up a bronze Stevie Award for Front-Line Customer...
USPS Regulations
2021 USPS Promotions & Incentives
If you want proof that direct mail doesn’t stand still, check out the 2021 USPS Promotions & Incentives programs....