Enhance Your Direct Mail Skills
These resources are designed to give you the knowledge you need to make the best decisions for your direct mail campaigns.
Our Most Recent Posts
What You Need to Know About the USPS Price Increase
The annual USPS price increase may be inevitable, but its impact on your bottom line doesn’t have to be. After all,...
5 Essential Call-to-Action Examples in Direct Mail
A direct mail call-to-action (CTA) is the most crucial part of a formula that results in a successful campaign. Think...
Election 2020 Direct Mail Breakdown
Well, the shouting is all but over and here’s one big winner after this year’s elections: political direct mail....
Direct Mail vs. Email: How the Marketing Channels Differ and Work Together
Email marketing and direct mail have two things in common: Much has been said about the efficacy of each channel...
QR Code Uses in Direct Mail Campaigns
Using QR codes in direct mail is a smart practice that is making a big comeback, thanks to marketers who are taking...
Meet Our Content Writer: Paul Bobnak
Hi, Ashley here from the marketing fronts of mailing.com! Since our blog readership has gone up, we thought you might...
5 Best Practices for Creative Direct Mail Design
To help ensure that your marketing message makes an impact, your direct mail needs a design that successfully gets the...
It’s Marketers’ Turn To Deliver For The U.S. Postal Service
Check out this article on Forbes! When it comes to branding, it’s hard to beat the unofficial motto of the U.S. Postal...
5 Best Practices for Direct Mail Envelopes
Your direct mail envelope has one job: to get itself opened. How it accomplishes this isn’t simple but relies on a...
Make Your Direct Mail Postcards Stand Out With These Tips
The postcard is one of the most basic types of direct mail. It’s right up there with letter mail or the catalog in its...
Get Your Political Mail Ready for Vote By Mail
Are your political campaigns ready for vote-by-mail? If not, they’ll need to be … and soon. We’ve already seen how...
Build – or Regain – Customer Loyalty with Direct Mail
In the best of times, direct mail is an important tool for building customer loyalty. But during difficult times,...
Blog Posts by Category
Data & Audience Insights
Marketer’s Guide to Direct Mail Response
Direct mail response is everything that matters. At some level, everyone understands that this is true. Your mail...
News & Trends
Mailing.com Brings Home the Stevie Gold!
We’re thrilled to announce that mailing.com has won the top award for Front Line Customer Service Team of the Year -...
USPS Regulations
Postal Service Outlook for 2022
The U.S. Postal Service is the backbone of the country’s direct mail industry. Even with significant challenges to its...