Enhance Your Direct Mail Skills
These resources are designed to give you the knowledge you need to make the best decisions for your direct mail campaigns.
Our Most Recent Posts
How to Get Direct Mailing Lists
Of all the factors that can make or break your marketing campaign, none is as crucial as your mailing list and...
PURL Marketing: 7 Best Practices for Direct Mail
Using PURLs in direct mail is a unique high-tech way to track response. But even more than that, it’s also a quick and...
5 Back-to-School Marketing Ideas for Top Results
Back-to-school marketing is traditionally a big driver of retail school supply sales, second only to the holiday...
2021 USPS Promotions & Incentives
If you want proof that direct mail doesn’t stand still, check out the 2021 USPS Promotions & Incentives programs....
Traditional Marketing vs. Digital Marketing
When you’re planning a campaign for a product or service, you may think that you’ll have to choose a side in the...
Direct Mail Statistics That Will Make You Invest In This Strategy in 2022
Marketers today deal with many challenges, but maybe one of the biggest is proving that direct mail ROI makes an...
What is Direct Mail Retargeting & How to Utilize It
For marketers who want to bring the best of the digital and physical worlds together, direct mail retargeting offers a...
How to Segment a Direct Mail Audience
Direct mail segmentation is a crucial step in creating campaigns that are more relevant to your audience. It depends...
Variable Data Printing: How It Works
High-quality variable data printing (VDP) offers you a wealth of possibilities to create powerful, relevant direct...
What You Need to Know About the USPS Price Increase
The annual USPS price increase may be inevitable, but its impact on your bottom line doesn’t have to be. After all,...
5 Essential Call-to-Action Examples in Direct Mail
A direct mail call-to-action (CTA) is the most crucial part of a formula that results in a successful campaign. Think...
Election 2020 Direct Mail Breakdown
Well, the shouting is all but over and here’s one big winner after this year’s elections: political direct mail....
Blog Posts by Category
Data & Audience Insights
How to Track Direct Mail Campaigns: Tracking & Analytics
One of the most important ways you can analyze marketing performance is to track direct mail campaigns. When you have...
News & Trends
Mailing.com Brings Home the Stevie Gold!
We’re thrilled to announce that mailing.com has won the top award for Front Line Customer Service Team of the Year -...
USPS Regulations
Postal Service Outlook for 2022
The U.S. Postal Service is the backbone of the country’s direct mail industry. Even with significant challenges to its...