Enhance Your Direct Mail Skills
These resources are designed to give you the knowledge you need to make the best decisions for your direct mail campaigns.
Our Most Recent Posts
5 Back-to-School Marketing Ideas for Top Results
Back-to-school marketing is traditionally a big driver of retail school supply sales, second only to the holiday...
2021 USPS Promotions & Incentives
If you want proof that direct mail doesn’t stand still, check out the 2021 USPS Promotions & Incentives programs....
Traditional Marketing vs. Digital Marketing
When you’re planning a campaign for a product or service, you may think that you’ll have to choose a side in the...
6 Direct Mail ROI Stats for Stakeholder Buy In
Marketers today deal with many challenges, but maybe one of the biggest is proving that direct mail ROI makes an...
What is Direct Mail Retargeting & How to Utilize It
For marketers who want to bring the best of the digital and physical worlds together, direct mail retargeting offers a...
How to Segment a Direct Mail Audience
Direct mail segmentation is a crucial step in creating campaigns that are more relevant to your audience. It depends...
Variable Data Printing: How It Works
High-quality variable data printing (VDP) offers you a wealth of possibilities to create powerful, relevant direct...
What You Need to Know About the USPS Price Increase
The annual USPS price increase may be inevitable, but its impact on your bottom line doesn’t have to be. After all,...
5 Essential Call-to-Action Examples in Direct Mail
A direct mail call-to-action (CTA) is the most crucial part of a formula that results in a successful campaign. Think...
Election 2020 Direct Mail Breakdown
Well, the shouting is all but over and here’s one big winner after this year’s elections: political direct mail....
Direct Mail vs. Email: How the Marketing Channels Differ and Work Together
Email marketing and direct mail have two things in common: Much has been said about the efficacy of each channel...
QR Code Uses in Direct Mail Campaigns
Using QR codes in direct mail is a smart practice that is making a big comeback, thanks to marketers who are taking...
Blog Posts by Category
Data & Audience Insights
4 Steps Direct Mail Marketers Can Take To Succeed in 2021 and Beyond
Check out this article on Forbes! Is direct-mail marketing dead? Not yet. However, if we don't take advantage of the...
News & Trends
Repositioning Your Direct Mail Plan for 2020
Check out this article on Forbes! Remember that great marketing plan you had for 2020? Yeah, me too. The coronavirus...
USPS Regulations
Postal Service Outlook for 2022
The U.S. Postal Service is the backbone of the country’s direct mail industry. Even with significant challenges to its...