Enhance Your Direct Mail Skills
These resources are designed to give you the knowledge you need to make the best decisions for your direct mail campaigns.
Our Most Recent Posts
4 Steps Direct Mail Marketers Can Take To Succeed in 2021 and Beyond
Check out this article on Forbes! Is direct-mail marketing dead? Not yet. However, if we don't take advantage of the...
Add Direct Mail to Your Drip Campaign
To keep a constant flow of messages to your prospects and customers, a direct mail drip campaign makes it easier to...
Best Practices for Non-Profit Fundraising Direct Mail
Nearly thirty years after the first website went public, non-profit fundraising direct mail remains the dominant...
How to Get Direct Mailing Lists
Of all the factors that can make or break your marketing campaign, none is as crucial as your mailing list and...
PURL Marketing: 7 Best Practices for Direct Mail
Using PURLs in direct mail is a unique high-tech way to track response. But even more than that, it’s also a quick and...
5 Back-to-School Marketing Ideas for Top Results
Back-to-school marketing is traditionally a big driver of retail school supply sales, second only to the holiday...
2021 USPS Promotions & Incentives
If you want proof that direct mail doesn’t stand still, check out the 2021 USPS Promotions & Incentives programs....
Traditional Marketing vs. Digital Marketing
When you’re planning a campaign for a product or service, you may think that you’ll have to choose a side in the...
Direct Mail Statistics That Will Make You Invest In This Strategy in 2022
Marketers today deal with many challenges, but maybe one of the biggest is proving that direct mail ROI makes an...
What is Direct Mail Retargeting & How to Utilize It
For marketers who want to bring the best of the digital and physical worlds together, direct mail retargeting offers a...
How to Segment a Direct Mail Audience
Direct mail segmentation is a crucial step in creating campaigns that are more relevant to your audience. It depends...
Variable Data Printing: How It Works
High-quality variable data printing (VDP) offers you a wealth of possibilities to create powerful, relevant direct...
Blog Posts by Category
Data & Audience Insights
Finding the Right Direct Mail Frequency
When creating a strategy for a successful campaign, you need to find a direct mail frequency that balances your...
News & Trends
Repositioning Your Direct Mail Plan for 2020
Check out this article on Forbes! Remember that great marketing plan you had for 2020? Yeah, me too. The coronavirus...
USPS Regulations
2022 National Postal Forum in Phoenix
After a long and challenging two years, the mail industry’s top conference is back - and it’s right here in our...