Enhance Your Direct Mail Skills
These resources are designed to give you the knowledge you need to make the best decisions for your direct mail campaigns.
Our Most Recent Posts
How to Save Money on the July USPS Price Changes
At a time when you may have other cost issues to deal with, it’s smart to look for ways to save money on the upcoming...
Finding the Right Direct Mail Frequency
When creating a strategy for a successful campaign, you need to find a direct mail frequency that balances your...
15 Quick Examples How Your Direct Mail Creative Can Improve
Creative direct marketing ideas - when used properly in a direct mail campaign - engage prospects and customers. Yes,...
Fundraising for Non-Profits Complete Guide
What is Non-Profit Fundraising? Non-profit fundraising is the process of asking for financial support from...
Postal Reform Passes: What It Means for Direct Mail
Overview The U.S. Senate passed the most significant postal reform bill in 16 years on March 8. Making changes that...
2022 National Postal Forum in Phoenix
After a long and challenging two years, the mail industry’s top conference is back - and it’s right here in our...
Postal Service Outlook for 2022
The U.S. Postal Service is the backbone of the country’s direct mail industry. Even with significant challenges to its...
Direct Mail Marketing Trends for 2022
What direct mail trends will shape the course of your business in 2022? The future is hard to predict. Defying many...
First Class vs Standard Mail (Marketing Mail): Complete Guide
When planning your direct mail campaign, the type of postage you choose - First Class or USPS Marketing Mail - plays...
How to Lower Your Direct Mail Costs
One of the best actions you can take to measure the success of your marketing campaign is to know your direct mail...
How to Create a Winning Direct Mail Marketing Strategy
You can achieve success with a great direct mail marketing strategy. In a world with many marketing channels and...
Five Ways To Incorporate Direct Mail Into Your Marketing Funnel
Check out this article on Forbes! At many companies, digital marketing and direct mail might as well exist on separate...
Blog Posts by Category
Data & Audience Insights
Boost Your Marketing Power with Direct Mail Leads
Generating direct mail leads is a powerful marketing model. With this bottom of the funnel outbound strategy, you can...
News & Trends
It’s Marketers’ Turn To Deliver For The U.S. Postal Service
Check out this article on Forbes! When it comes to branding, it’s hard to beat the unofficial motto of the U.S. Postal...
USPS Regulations
Postal Reform Passes: What It Means for Direct Mail
Overview The U.S. Senate passed the most significant postal reform bill in 16 years on March 8. Making changes that...