Enhance Your Direct Mail Skills
These resources are designed to give you the knowledge you need to make the best decisions for your direct mail campaigns.
Our Most Recent Posts
Direct Mail for Non-Profits: Building Effective Campaigns
When it comes to a difficult task like fundraising, direct mail for non-profits can be a powerful driving force for...
Marketer’s Guide to Direct Mail Response
Direct mail response is everything that matters. At some level, everyone understands that this is true. Your mail...
5 Ways to Save Money on the USPS Price Increase
With other cost issues to deal with, it’s a critical time to look for ways to save money on the USPS price increase,...
Top 7 Holiday Marketing Ideas for Direct Mail
Holiday marketing and shopping often determines whether a company will have a profitable year. This year is no...
7 Direct Mail Fundraising Strategies for Non-Profits
Despite the attention given to digital channels, direct mail fundraising is still the most effective way for...
Combining Direct Mail Advertising & Multichannel Marketing
Direct mail advertising has worked for decades in helping marketers reach and acquire new customers. As a print...
15 Ways CEOs Can Effectively Support Their Marketing Teams
Check out this article on Forbes! When you are the chief executive of a company, there’s no way to be well-informed on...
4 Steps Direct Mail Marketers Can Take To Succeed in 2021 and Beyond
Check out this article on Forbes! Is direct-mail marketing dead? Not yet. However, if we don't take advantage of the...
Add Direct Mail to Your Drip Campaign
To keep a constant flow of messages to your prospects and customers, a direct mail drip campaign makes it easier to...
Best Practices for Non-Profit Fundraising Direct Mail
Nearly thirty years after the first website went public, non-profit fundraising direct mail remains the dominant...
How to Get Direct Mailing Lists
Of all the factors that can make or break your marketing campaign, none is as crucial as your direct mailing list. For...
PURL Marketing: 7 Best Practices for Direct Mail
Using PURLs in direct mail is a unique high-tech way to track response. But even more than that, it’s also a quick and...
Blog Posts by Category
Data & Audience Insights
Top 7 Holiday Marketing Ideas for Direct Mail
Holiday marketing and shopping often determines whether a company will have a profitable year. This year is no...
News & Trends
It’s Marketers’ Turn To Deliver For The U.S. Postal Service
Check out this article on Forbes! When it comes to branding, it’s hard to beat the unofficial motto of the U.S. Postal...
USPS Regulations
2022 National Postal Forum in Phoenix
After a long and challenging two years, the mail industry’s top conference is back - and it’s right here in our...