Enhance Your Direct Mail Skills
These resources are designed to give you the knowledge you need to make the best decisions for your direct mail campaigns.
Our Most Recent Posts
15 Ways CEOs Can Effectively Support Their Marketing Teams
Check out this article on Forbes! When you are the chief executive of a company, there’s no way to be well-informed on...
4 Steps Direct Mail Marketers Can Take To Succeed in 2021 and Beyond
Check out this article on Forbes! Is direct-mail marketing dead? Not yet. However, if we don't take advantage of the...
Add Direct Mail to Your Drip Campaign
To keep a constant flow of messages to your prospects and customers, a direct mail drip campaign makes it easier to...
Best Practices for Non-Profit Fundraising Direct Mail
Nearly thirty years after the first website went public, non-profit fundraising direct mail remains the dominant...
How to Get Direct Mailing Lists
Of all the factors that can make or break your marketing campaign, none is as crucial as your direct mailing list. For...
7 Best Practices for PURLs in Direct Mail
Using PURLs in direct mail is a unique high-tech way to track response. But even more than that, it’s also a quick and...
5 Back to School Marketing Ideas for Top Results
Back to school marketing is traditionally a big driver of retail sales, second only to the holiday season. With the...
2021 USPS Promotions & Incentives
If you want proof that direct mail doesn’t stand still, check out the 2021 USPS Promotions & Incentives programs....
Traditional Marketing vs. Digital Marketing
When you’re planning a campaign for a product or service, you may think that you’ll have to choose a side in the...
6 Direct Mail ROI Stats for Stakeholder Buy In
Marketers today deal with many challenges, but maybe one of the biggest is proving that direct mail ROI makes an...
What is Direct Mail Retargeting & How to Utilize It
For marketers who want to bring the best of the digital and physical worlds together, direct mail retargeting offers a...
How to Segment a Direct Mail Audience
Direct mail segmentation is a crucial step in creating campaigns that are more relevant to your audience. It depends...
Blog Posts by Category
Data & Audience Insights
Top 7 Holiday Marketing Ideas for Direct Mail
Holiday marketing and shopping often determines whether a company will have a profitable year. This year is no...
News & Trends
It’s Marketers’ Turn To Deliver For The U.S. Postal Service
Check out this article on Forbes! When it comes to branding, it’s hard to beat the unofficial motto of the U.S. Postal...
USPS Regulations
2021 USPS Promotions & Incentives
If you want proof that direct mail doesn’t stand still, check out the 2021 USPS Promotions & Incentives programs....