Resources
Enhance Your Direct Mail Skills.
These resources are designed to give you the knowledge you need to make the best decisions for your direct mail campaigns.
Our Most Recent Posts
Direct Mail vs. Email: How the Marketing Channels Differ and Work Together
Email marketing and direct mail have two things in common: Much has been said about the efficacy of each channel...
QR Code Uses in Direct Mail Campaigns
Using QR codes in direct mail is a smart practice that is making a big comeback, thanks to marketers who are taking...
Meet Our Content Writer: Paul Bobnak
Hi, Ashley here from the marketing fronts of mailing.com! Since our blog readership has gone up, we thought you might...
5 Best Practices for Creative Direct Mail Design
To help ensure that your marketing message makes an impact, your direct mail needs a design that successfully gets the...
It’s Marketers’ Turn To Deliver For The U.S. Postal Service
Check out this article on Forbes! When it comes to branding, it’s hard to beat the unofficial motto of the U.S. Postal...
5 Best Practices for Direct Mail Envelopes
Your direct mail envelope has one job: to get itself opened. How it accomplishes this isn’t simple but relies on a...
How To Make Your Direct Mail Postcards Stand Out
Amazing!! The postcard is one of the most basic types of direct mail. It’s right up there with letter mail or the...
Get Your Political Mail Ready for Vote By Mail
Are your political campaigns ready for vote-by-mail? If not, they’ll need to be … and soon. We’ve already seen how...
Build – or Regain – Customer Loyalty with Direct Mail
In the best of times, direct mail is an important tool for building customer loyalty. But during difficult times,...
On-site USPS Verification Is Your Secret Superpower
Creating and sending out interesting mail for clients is so much easier when you have USPS in-house verification on...
Create Political Direct Mail That Makes An Impact
The pause in in-person election campaigning — thanks to the coronavirus pandemic — means that your political direct...
Add Informed Delivery to Your Direct Mail Marketing Strategy
Do you know about Informed Delivery, a U.S. Postal Service program that makes your direct mail marketing multichannel...
Blog Posts by Category
Data & Audience Insights
How to Segment a Direct Mail Audience
Direct mail segmentation is a crucial step in creating campaigns that are more relevant to your audience. It depends...
News & Trends
It’s Marketers’ Turn To Deliver For The U.S. Postal Service
Check out this article on Forbes! When it comes to branding, it’s hard to beat the unofficial motto of the U.S. Postal...
USPS Regulations
Variable Data Printing: How It Works
High-quality variable data printing (VDP) offers you a wealth of possibilities to create powerful, relevant direct...