Enhance Your Direct Mail Skills
These resources are designed to give you the knowledge you need to make the best decisions for your direct mail campaigns.
Our Most Recent Posts
How to Lower Your Direct Mail Costs
One of the best actions you can take to measure the success of your marketing campaign is to know your direct mail...
How to Create a Winning Direct Mail Marketing Strategy
You can achieve success with a great direct mail marketing strategy. In a world with many marketing channels and...
Five Ways To Incorporate Direct Mail Into Your Marketing Funnel
Check out this article on Forbes! At many companies, digital marketing and direct mail might as well exist on separate...
The Best Direct Mail Marketing Companies for You
Direct mail marketing companies are the foundation of a $50 billion+ industry in the United States. Every day, they...
18 Super Fast Ways To Ensure The Target Audience Will Understand Your Copy
Check out this article on Forbes! Before any piece of writing can be compelling, it must be understood. Having a...
Direct Mail for Non-Profits: Building Effective Campaigns
When it comes to a difficult task like fundraising, direct mail for non-profits can be a powerful driving force for...
Marketer’s Guide to Direct Mail Response
Direct mail response is everything that matters. At some level, everyone understands that this is true. Your mail...
5 Ways to Save Money on the USPS Price Increase
With other cost issues to deal with, it’s a critical time to look for ways to save money on the USPS price increase,...
Top 7 Holiday Marketing Ideas for Direct Mail
Holiday marketing and shopping often determines whether a company will have a profitable year. This year is no...
7 Direct Mail Fundraising Strategies for Non-Profits
Despite the attention given to digital channels, direct mail fundraising is still the most effective way for...
Combining Direct Mail Advertising & Multichannel Marketing
Direct mail advertising has worked for decades in helping marketers reach and acquire new customers. As a print...
15 Ways CEOs Can Effectively Support Their Marketing Teams
Check out this article on Forbes! When you are the chief executive of a company, there’s no way to be well-informed on...
Blog Posts by Category
Data & Audience Insights
How to Track Direct Mail Campaigns: Tracking & Analytics
One of the most important ways you can analyze marketing performance is to track direct mail campaigns. When you have...
News & Trends
It’s Marketers’ Turn To Deliver For The U.S. Postal Service
Check out this article on Forbes! When it comes to branding, it’s hard to beat the unofficial motto of the U.S. Postal...
USPS Regulations
Postal Reform Passes: What It Means for Direct Mail
Overview The U.S. Senate passed the most significant postal reform bill in 16 years on March 8. Making changes that...