Enhance Your Direct Mail Skills
These resources are designed to give you the knowledge you need to make the best decisions for your direct mail campaigns.
Our Most Recent Posts
All New: USPS Informed Delivery
Earlier this year, the USPS rolled out Informed Delivery, a service that gives postal customers a digital sneak peek...
6 Best Practices for Direct Mail Postcard Design
The postcard is the most basic format marketers have in their arsenal when reaching customers and prospects. But don’t...
21 Powerful Words That Boost Direct Mail Response Rates
Words are fascinating. Wherever you use them in your marketing – an envelope teaser, a headline, a call to action –...
5 Musts For Direct Mail for Millennials
Direct Mail Marketing and Millennials We’ve heard it all a million times by now: “Direct mail is dead!” Or, more...
3 Essential Services a Direct Mailing Company Must Provide
When executed correctly, direct mail continues to be a highly profitable marketing medium. The Data & Marketing...
Are Your Print and Mail Services Up to Speed?
As a direct marketing manager or marketing director at a large business or corporate company, a major component of...
Are You Taking Advantage of Variable Data Printing?
Variable data printing (VDP) allows marketers to create custom direct mail pieces at a similar speed to large run...
4 Straight Forward Tips to Direct Mail Advertising
Direct mail advertising is back and more popular than ever. This means your company should be planning new and fresh...
7 Tips to Keep in Mind When Using B2B Direct Mail
B2B direct mail can be an essential part of your marketing mix if created correctly. There are many key components to...
5 Things to Ask When Looking for Print and Mail Services
Sending out a direct mail piece may seem like a simple matter of printing the piece, stuffing it in an envelope and...
6 Postcard Printing and Mailing Tips
Postcards are one of the most effective ways to get your direct mail campaign message out to your target audience. Why...
8 Direct Mail Tips for Marketing Agencies
Even though the way we communicate and do business is mostly online, direct mail still continues to be one of the most...
Blog Posts by Category
Data & Audience Insights
How to Segment a Direct Mail Audience
Direct mail segmentation is a crucial step in creating campaigns that are more relevant to your audience. It depends...
News & Trends
Direct Mail Campaign Spotlight: Barclay’s Bank Delaware
In this post you will find a complete breakdown of the 2017 Barclays Bank Delaware's direct mail campaign. It will...
USPS Regulations
On-site USPS Verification Is Your Secret Superpower
Creating and sending out interesting mail for clients is so much easier when you have USPS in-house verification on...