Mailing.com Launches Web-to-Print Postcard Builder for Dental Industry
Nationwide direct mail company rolls out end-to-end, variable-data-driven direct marketing platform.
Contact: Natalie Beck, Beck Marketing Services
FOR IMMEDIATE RELEASE
March 24, 2020
PHOENIX (March 3, 2020) — Mailing.com announced today the completion of phase two of its updated brand rollout – an enhanced web-to-print platform, offering scalable direct marketing solutions to help dental practices generate revenue and increase ROI.
With this new portal, dental offices can now customize the postcard design and send it to print all in a few clicks from inside Mailing.com’s direct mail automation program. From list procurement and design personalization to production and final delivery to the post office, it’s a turn-key solution that manages the entire workflow, end to end.
“Companies of all sizes are searching for ways to work faster, smarter and with fewer resources, especially dental practices,” said Ashley Jorgensen, marketing director for Mailing.com. “We’re proud to introduce innovative and affordable solutions to help dental offices improve their marketing programs from conception to execution. We designed our web-to-print platform with our customers in mind, and we can’t wait for them to experience this unique, interactive platform first-hand.”
“Another important differentiator that sets our platform apart from our competitors is that our per piece price always includes printing, mailing list and postage. Customers won’t have sticker shock when they reach the checkout,” Jorgensen explained.
According to the Bureau of Labor and Statistics, as of 2018 there were 199,486 dentists practicing in the United States, and the profession estimated to grow more than 19% over the next few years, outpacing all other professions. This translates to approximately 61 dentists per every 100,000 Americans. Mailing.com decided to focus their initial efforts on the dental industry based size and scope of their marketing needs.
“We have helped our clients produce seamless, effective direct mail campaigns for more than 50 years, and while the technology has changed our industry in many ways, our core values remain consistent over the years,” said Mailing.com CEO Craig Hauer. “Our partners are like family to us, and we look forward to continuing our legacy of providing superior customer service. The added value that our online postcard builder gives our customers is the ability to quickly produce postcard campaigns with variable data and personalization all in one place, on-demand and at an affordable price.”
Advances in technology have spurred a renaissance in the direct mail industry. According to data company Statista, direct mail advertising’s annual revenue in the U.S. will amount to approximately $10.9 billion by 2022. Due to improved targeting and highly precise data sets, direct mail campaigns have a more significant impact than ever before. According to the latest report from the Association of National Advertisers, the ROI of direct mail increased by 12 percent last year, surpassing that of online display ads.
Founded in 1965, Mailing.com has printed and mailed more than 656 million direct mail pieces in its history. The family-owned and operated company handles more than 20,000 campaigns every year, offering total in-house campaign management from its 75,000 square-foot warehouse. Mailing.com is a leading printing and direct mail company that provides direct marketing solutions for businesses of all sizes. Its state-of-the-art equipment and processes allow for flexibility and innovation in every aspect of a client’s marketing needs. Mailing.com is a certified Full-Service Mail Service Provider (MSP), and one of the few companies that offer on-site USPS “Mail Anywhere” verification, which provides our client partners enhanced accuracy and greater control over expectations for delivery. Established in 1965 and based in Phoenix, United Printing & Mailing, Mailing.com was founded on the principle of family-like customer-centric service, trusted by top companies, such as Subaru of America and Geico. For more information, visit www.mailing.com.