Creating and sending out interesting mail for clients is so much easier when you have USPS in-house verification on...
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Mailing, USPS, Postal Regulations
Direct Mail Predictions for 2020
What’s ahead for direct mail in 2020? If the past year is any indication, it looks like marketers will continue to...
New USPS Mail Promotions for 2020
One of the great things about direct mail as a marketing channel is that it doesn’t standstill. Thanks to cutting-edge...
Why One Mailing Team Beats Multiple Vendors
So, your direct mail job has been printed. This means that the journey to the customer’s mailbox is pretty much over,...
Direct Mail & USPS (Where Do I Begin?)
Direct mail can be hard. Compared to digital channels, there are so many more and different moving parts, like data,...
Simple Guidelines for USPS Mailings (That Aren’t Postcards)
The envelope is classic direct mail, but how sure are you that you’re planning to mail the right one for your...
How to Optimize Your USPS Mail Delivery Time
So you’re thinking of using direct mail, either by itself or as part of a multichannel campaign. Great! But … you have...
Simple Guidelines for USPS Postcard Rate & Size
Postcards are great examples of direct mail that work well when done well. Compared to other options, they’re usually...
Quick Guide: USPS Mail Class
How Mail Classes Differ Your direct mail campaign can fall into one of several classes of mail used by the USPS, each...
A Realistic Communication Plan for Political Campaign Marketing
If you’re thinking about using direct mail in your political campaign, you’re going to need a plan, and then put it...
Political Data: How Accurate is Your Mailing List?
Data has been a critical element in political direct mail for decades. Long before Cambridge Analytica generated...
The Mailing Side of Direct Mail (Format, Print, Postage)
Successful direct mail delivers the most relevant message to the right audience using copy, images, paper, ink, and...