Mailing, USPS, Postal Regulations

What’s ahead for direct mail in 2020? If the past year is any indication, it looks like marketers will continue to...

One of the great things about direct mail as a marketing channel is that it doesn’t standstill. Thanks to cutting-edge...

So, your direct mail job has been printed. This means that the journey to the customer’s mailbox is pretty much over,...

Direct mail can be hard.  Compared to digital channels, there are so many more and different moving parts, like data,...

The envelope is classic direct mail, but how sure are you that you’re planning to mail the right one for your...

So you’re thinking of using direct mail, either by itself or as part of a multichannel campaign. Great! But … you have...

Postcards are great examples of direct mail that work well when done well. Compared to other options, they’re usually...

How Mail Classes Differ Your direct mail campaign can fall into one of several classes of mail used by the USPS, each...

If you’re thinking about using direct mail in your political campaign, you’re going to need a plan, and then put it...

Data has been a critical element in political direct mail for decades. Long before Cambridge Analytica generated...

Successful direct mail delivers the most relevant message to the right audience using copy, images, paper, ink, and...

“Timing is everything,” the saying goes. And while it can be an important factor in some direct mail campaigns, it’s a...