If you want proof that direct mail doesn’t stand still, check out the 2021 USPS Promotions & Incentives programs....
Blog
Mailing, USPS, Postal Regulations
Variable Data Printing: How It Works
High-quality variable data printing (VDP) offers you a wealth of possibilities to create powerful, relevant direct...
What You Need to Know About the USPS Price Increase
The annual USPS price increase may be inevitable, but its impact on your bottom line doesn’t have to be. After all,...
On-site USPS Verification Is Your Secret Superpower
Creating and sending out interesting mail for clients is so much easier when you have USPS in-house verification on...
Direct Mail Predictions for 2020
What’s ahead for direct mail in 2020? If the past year is any indication, it looks like marketers will continue to...
Why One Mailing Team Beats Multiple Vendors
So, your direct mail job has been printed. This means that the journey to the customer’s mailbox is pretty much over,...
Direct Mail & USPS (Where Do I Begin?)
Direct mail can be hard. Compared to digital channels, there are so many more and different moving parts, like data,...
Simple Guidelines for USPS Mailings (That Aren’t Postcards)
The envelope is classic direct mail, but how sure are you that you’re planning to mail the right one for your...
How to Optimize Your USPS Mail Delivery Time
So you’re thinking of using direct mail, either by itself or as part of a multichannel campaign. Great! But … you have...
Simple Guidelines for USPS Postcard Rate & Size
Postcards are great examples of direct mail that work well when done well. Compared to other options, they’re usually...
Quick Guide: USPS Mail Class
How Mail Classes Differ Your direct mail campaign can fall into one of several classes of mail used by the USPS, each...
A Realistic Communication Plan for Political Campaign Marketing
If you’re thinking about using direct mail in your political campaign, you’re going to need a plan, and then put it...