What is Non-Profit Fundraising? Non-profit fundraising is the process of asking for financial support from...
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Postal Reform Passes: What It Means for Direct Mail
Overview The U.S. Senate passed the most significant postal reform bill in 16 years on March 8. Making changes that...
2022 National Postal Forum in Phoenix
After a long and challenging two years, the mail industry’s top conference is back - and it’s right here in our...
How to Lower Your Direct Mail Costs
One of the best actions you can take to measure the success of your marketing campaign is to know your direct mail...
How to Create a Winning Direct Mail Marketing Strategy
You can achieve success with a great direct mail marketing strategy. In a world with many marketing channels and...
Five Ways To Incorporate Direct Mail Into Your Marketing Funnel
Check out this article on Forbes! At many companies, digital marketing and direct mail might as well exist on separate...
The Best Direct Mail Marketing Companies for You
Direct mail marketing companies are the foundation of a $50 billion+ industry in the United States. Every day, they...
18 Super Fast Ways To Ensure The Target Audience Will Understand Your Copy
Check out this article on Forbes! Before any piece of writing can be compelling, it must be understood. Having a...
Direct Mail for Non-Profits: Building Effective Campaigns
When it comes to a difficult task like fundraising, direct mail for non-profits can be a powerful driving force for...
7 Direct Mail Fundraising Strategies for Non-Profits
Despite the attention given to digital channels, direct mail fundraising is still the most effective way for...
15 Ways CEOs Can Effectively Support Their Marketing Teams
Check out this article on Forbes! When you are the chief executive of a company, there’s no way to be well-informed on...
4 Steps Direct Mail Marketers Can Take To Succeed in 2021 and Beyond
Check out this article on Forbes! Is direct-mail marketing dead? Not yet. However, if we don't take advantage of the...