Creating successful direct mail is an art as well as a science, one that many big brands have mastered. These...
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Direct Mail Products
So Why Does Direct Mail Still Work?
We have some great news for marketers who count on the mailbox to help them communicate with customers and drum up...
Litho or Digital Printing: What’s the Right Choice?
You have to make many decisions when you set up a direct-mail campaign. One decision you might not have considered is...
Make Your Mail Personal With VDP
When you want your customers to sit up and really take notice of your mail, get personal with variable data printing...
Marketing 101: Fundamentals of Direct Mail for Big Companies
Myth: Many big companies and household-name brands have cut way back on sending direct mail because digital...
Get Your Envelopes Opened!
Your envelope's basic job is delivery – but not just physically delivering its contents to your target audience and...
Write Direct Mail Copy That Persuades
Words carry power. In the right hands, they can broaden minds, move hearts, and open wallets. Think about the...
How Your Direct Mail Can Be Both Disruptive and Frictionless
Don’t you just love marketing buzzwords? They last for a year, maybe two, only to fade away when something else takes...
How Appealing to Emotion Can Drive More Direct Mail Response
"Look, I'm a reasonable person ..." How many times have you started off a sentence that way? Reason – facts and...
5 Ways to Reduce Your Direct Mail Advertising Costs
Is the cost of advertising holding you back from investing in direct mail? Follow these tips on how to keep costs low...
A Start to Finish Breakdown of Direct Mail Printing
in specific guidelines for artwork to It’s been over 560 years since Gutenberg revolutionized printing with cast metal...
Top 6 Tips for Building Credibility With Your Direct Mail
It’s easy to understand why people can be skeptical about trusting digital communications. Every week brings new...