Email marketing and direct mail have two things in common: Much has been said about the efficacy of each channel...
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QR Code Uses in Direct Mail Campaigns
Using QR codes in direct mail is a smart practice that is making a big comeback, thanks to marketers who are taking...
5 Best Practices for Creative Direct Mail Design
To help ensure that your marketing message makes an impact, your direct mail needs a design that successfully gets the...
5 Best Practices for Direct Mail Envelopes
Your direct mail envelope has one job: to get itself opened. How it accomplishes this isn’t simple but relies on a...
How To Make Your Direct Mail Postcards Stand Out
Amazing!! The postcard is one of the most basic types of direct mail. It’s right up there with letter mail or the...
Get Your Political Mail Ready for Vote By Mail
Are your political campaigns ready for vote-by-mail? If not, they’ll need to be … and soon. We’ve already seen how...
Build – or Regain – Customer Loyalty with Direct Mail
In the best of times, direct mail is an important tool for building customer loyalty. But during difficult times,...
On-site USPS Verification Is Your Secret Superpower
Creating and sending out interesting mail for clients is so much easier when you have USPS in-house verification on...
Create Political Direct Mail That Makes An Impact
The pause in in-person election campaigning — thanks to the coronavirus pandemic — means that your political direct...
Add Informed Delivery to Your Direct Mail Marketing Strategy
Do you know about Informed Delivery, a U.S. Postal Service program that makes your direct mail marketing multichannel...
How to Make Your Political Direct Mail More Credible
Believe it or not, the word “credibility” can be used to describe “political direct mail.” It’s easy to understand...
Folded Self-Mailers – The Basics (and a Lot More)
When you want to grab a customer’s attention with a splashy direct mail campaign, consider a folded self-mailer. It...