Using PURLS in direct mail is a unique high-tech way to track response. But even more than that, it’s also a quick and...
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Direct Mail Products
5 Back to School Marketing Ideas for Top Results
Back to school marketing is traditionally a big driver of retail sales, second only to the holiday season. With the...
Traditional Marketing vs. Digital Marketing
When you’re planning a campaign for a product or service, you may think that you’ll have to choose a side in the...
6 Direct Mail ROI Stats for Stakeholder Buy In
Marketers today deal with many challenges, but maybe one of the biggest is proving that direct mail ROI makes an...
What is Direct Mail Retargeting & How to Utilize It
For marketers who want to bring the best of the digital and physical worlds together, direct mail retargeting offers a...
5 Essential Call-to-Action Examples in Direct Mail
A direct mail call-to-action (CTA) is the most crucial part of a formula that results in a successful campaign. Think...
Direct Mail Marketing Trends for 2021
What direct mail trends are ahead in 2021? Well, 2020 didn’t exactly turn out like anybody thought it would. So keep a...
Election 2020 Direct Mail Breakdown
Well, the shouting is all but over and here’s one big winner after this year’s elections: political direct mail....
Direct Mail vs. Email: How the Marketing Channels Differ and Work Together
Email marketing and direct mail have two things in common: Much has been said about the efficacy of each channel...
QR Code Uses in Direct Mail Campaigns
Using QR codes in direct mail is a smart practice that is making a big comeback, thanks to marketers who are taking...
5 Best Practices for Creative Direct Mail Design
To help ensure that your marketing message makes an impact, your direct mail needs a design that successfully gets the...
5 Best Practices for Direct Mail Envelopes
Your direct mail envelope has one job: to get itself opened. How it accomplishes this isn’t simple but relies on a...