Holiday marketing and shopping often determines whether a company will have a profitable year. This year is no...
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Direct Mail Products
7 Direct Mail Fundraising Strategies for Non-Profits
Despite the attention given to digital channels, direct mail fundraising is still the most effective way for...
Combining Direct Mail Advertising & Multichannel Marketing
Direct mail advertising has worked for decades in helping marketers reach and acquire new customers. As a print...
7 Best Practices for PURLs in Direct Mail
Using PURLs in direct mail is a unique high-tech way to track response. But even more than that, it’s also a quick and...
5 Back to School Marketing Ideas for Top Results
Back to school marketing is traditionally a big driver of retail sales, second only to the holiday season. With the...
Traditional Marketing vs. Digital Marketing
When you’re planning a campaign for a product or service, you may think that you’ll have to choose a side in the...
6 Direct Mail ROI Stats for Stakeholder Buy In
Marketers today deal with many challenges, but maybe one of the biggest is proving that direct mail ROI makes an...
What is Direct Mail Retargeting & How to Utilize It
For marketers who want to bring the best of the digital and physical worlds together, direct mail retargeting offers a...
5 Essential Call-to-Action Examples in Direct Mail
A direct mail call-to-action (CTA) is the most crucial part of a formula that results in a successful campaign. Think...
Direct Mail Marketing Trends for 2021
What direct mail trends are ahead in 2021? Well, 2020 didn’t exactly turn out like anybody thought it would. So keep a...
Election 2020 Direct Mail Breakdown
Well, the shouting is all but over and here’s one big winner after this year’s elections: political direct mail....
Direct Mail vs. Email: How the Marketing Channels Differ and Work Together
Email marketing and direct mail have two things in common: Much has been said about the efficacy of each channel...