Personalized direct mail gives modern marketers an opportunity to reach audiences like never before. For decades,...
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Direct Mail Products
How to Track Direct Mail Campaigns: Tracking & Analytics
One of the most important ways you can analyze marketing performance is to track direct mail campaigns. When you have...
How to Create a Marketing Plan
To use direct mail effectively in your campaign, you must come up with a marketing plan and then, put it into...
Direct Mail Marketing Trends for 2022
What direct mail trends will shape the course of your business in 2022? The future is hard to predict. Defying many...
Marketer’s Guide to Direct Mail Response
Direct mail response is everything that matters. At some level, everyone understands that this is true. Your mail...
5 Ways to Save Money on the USPS Price Increase
With other cost issues to deal with, it’s a critical time to look for ways to save money on the USPS price increase,...
Top 7 Holiday Marketing Ideas for Direct Mail
Holiday marketing and shopping often determines whether a company will have a profitable year. This year is no...
7 Direct Mail Fundraising Strategies for Non-Profits
Despite the attention given to digital channels, direct mail fundraising is still the most effective way for...
Combining Direct Mail Advertising & Multichannel Marketing
Direct mail advertising has worked for decades in helping marketers reach and acquire new customers. As a print...
PURL Marketing: 7 Best Practices for Direct Mail
Using PURLs in direct mail is a unique high-tech way to track response. But even more than that, it’s also a quick and...
5 Back-to-School Marketing Ideas for Top Results
Back-to-school marketing is traditionally a big driver of retail school supply sales, second only to the holiday...
Traditional Marketing vs. Digital Marketing
When you’re planning a campaign for a product or service, you may think that you’ll have to choose a side in the...